Adani Digital Labs, aims to be one revolutionary app which focus on implementing end to end travel value chain in one ecosytem.

This Indian start-up scheme is changing everyday, basis the consumers’ needs and to plug every loophole and take consumer experience to the next level, Adani Digital Labs is working to redefine the travel experience with a solution that will address all the requirements of customers for a comprehensive travel. The Adani One platform intends to be a travel ecosystem like none other.

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An integrated digital platform that allows consumers to conveniently and safely access various services in a single platform while having the benefit of multiple Adani consumer-facing businesses and their partners

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AdaniOne has recently entered into Transport services by offering Train & Buses Booking services.

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Let's understand WHY TRAIN & BUSES ??​

1. In the dynamic landscape of online services, AdaniOne has emerged as a trailblazer, transforming the way people book bus/train tickets in India. 
2. Revolutionizing travel convenience (Transparency, convenience& Technology booking experience)
3. Technology platform fueling innovation (direct booking ,real time update , Standardized commission rates, Integration )
4. Real-time Seat Inventory Aggregation

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Customer Pain Points with Transport Services -

1. Safety
2. Superior Customer Service
3. Trouble in booking confirmation
4. Dynamic prices
5. Cleanliness & Hygiene
6. Absence of tracking details
7. Delay in payments

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The core value of AdaniOne product lies in its ability to provide a hassle-free and efficient booking experience

Key features include:

AdaniOne Buses :
- Real-time Updates: Live tracking of trains and buses.
- Easy Booking: Simplified booking process with multiple payment options.
- Customer Support: 24/7 customer support for any travel-related queries.
- Personalized Recommendations: Tailored travel suggestions based on user preferences.

AdaniOne Trains :​

Key features include  the following -

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·      Free Cancellation

·      Prediction on assured booking % if there is a waiting list

·      Trip Assurance

·      Coach & Seat Layout

·      Seat Availability

·      Check 120 days seat availability for every train

·       Refund within 60 seconds

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LETS CHECKOUT THE PRODUCT FIRST -

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APP FLOW-->

Step 1

Step -2 : Login

Step -3 : Home Page

Step -4 : Booking Page​

Step -5 : Search Page

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Step -6 : Enter Traveller details

Step -7 : Make payment and booking completed!!!

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Currently users interact with the product by searching the services online on web, by downloading AdaniOne app from both iOS and Android stores.

Users can also identify and discover the services by Scanning the QR codes deployed at various airport location and localities as well. This increases the awareness and boost the interactions from both offline & online channels.

QR Code -

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Users can also clicks the banners, creatives and adds running across social media platform and reach to the booking landing page to experience the services.

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For any repeat customers or onboarded users, we send the push notifications, SMS and e-mailers at set frequency depending upon how actively the user is transaction or near to become a dormat hence these communications are planned to be sent out accordingly.

With any new service or feature integration, there is planned communication rolled out so, the users are well informed and can try to explore the services.

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Once any service is chosen, by following ways user adds depth to the experience -

1. By making any successful payment at the gateway page
2. By choosing the desired offers as listed with the line of business which enhances the pricing efficiency and good feel factor
3. We also provide additional services as insurance and zero PG charges
4. Taking advantage from the live campaigns
5. By receiving the booking confirmation post payment is made
6. By tracking real-time details for the booked services
7. By experiencing the services of the operator
8. By completing the travel hassel -free
9. By knowing that their is 24*7 customer support.

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A user is considered active if they are visiting the app every month with at least twice the frequency and is transacting at least once with any of the listed services.

Natural Frequency that makes user Active -​

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Customer engagement is a measure of how effectively a business is communicating and building relationships with its customers across online and offline channels. Essentially, it’s a barometer for how invested people are in your brand, which can be a strong predictor for customer loyalty.

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Campaign # 1

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Campaign #2

Campaign #3

Campaign # 4

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Sample IG promotion mock-up #

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Retention strategies are important for any platform and hence lets see various suggestion for improving user retention for AdaniOne transport services -

1. User Onboarding: By providing a seamless onboarding experience. We can ensure the app is intuitive and easy to navigate. Provide a short tutorial or guide for first-time users, its always a best way for crisp understanding.
2. Loyalty Programs: As we are already embedded by loyalty program, a points system where users can earn points for each booking they make.These points can be used by users for availing discounts on future bookings.
3. Personalization: Offer recommendations based on the user's past booking history and preferences. This could include suggested destinations, preferred modes of transport, etc.
4. Push Notifications: Send timely and relevant notifications about upcoming trips, discounts, or changes in schedule.
5. Customer Support: We at ADL already focus on customer sentiments and always focus on improving the same. Aslo respondingto queries and complaints promptly also helps with retention.
6. Regular Updates: Continually improve the app based on user feedback and changing market trends.
7. Special Offers: Run special promotions during holiday seasons or for specific destinations.
8. Partnerships: Partner with other businesses such as hotels, restaurants, or attractions at popular destinations to offer package deals or discounts.
9. User Feedback: Regularly solicit user feedback and make visible changes based on this feedback to show users that their opinion matters.
10. In-app Surveys: Conduct regular in-app surveys to gauge customer satisfaction and identify areas for improvement. Users are more likely to engage with surveys if they are short, simple, and do not disrupt their experience.
11. Social Media Engagement: Maintain active presence on social media platforms. Share updates about new features, promotions, and useful tips on how to best use the app. Encourage users to share their travel stories and experiences using the app.
12. Rewards for Referrals: Implement a referral program where users get rewarded for inviting their friends to use the app. This not only helps in gaining new users but also increases the loyalty of existing users.
13. Seamless Payment Process: Integrate multiple payment options and ensure a secure and seamless payment process to increase user trust and convenience.
14. Green Initiatives: As part of your commitment to sustainable travel, introduce features that allow users to track their carbon footprint or choose greener travel options. AdaniOne can start highlighting the electric bus services as preferred mode so user can pick.
15. Offline Mode: Consider offering an offline mode, especially for those traveling in areas with poor internet connectivity. This can include access to tickets, travel details, or maps.

Lets see the figures for AdaniOne Trains -

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Lets see the figures for AdaniOne Buses -

Customer Retention Rate Formula

Retention Rate = ((E-N)/S) x 100

 E = Number of customers at end of the period.
 N = Number of customers acquired during the period.
 S = Number of customers at the start of the period.

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AdaniOne Buses user retention is higher than the Trains. However its a new launcher service.

Reson to support -

1. For trains the current retention rate is competetive enough considering the train booking segement however the same can be improved by following the listed strategies above
2. Adanione buses is only 2 months old launch hence the retention rate is so high, the data is only considered for one month.
3. For better assumption the retention rate can be calculated alteast within a span of year

Which ICP for AdaniOne drives best retention ?

ICP2 > ICP3 > ICP1

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ICP 2 (User Travelling weekends): These individuals typically reside in flats with friends or family. With a higher income and busy work schedules, they often lack the time to travel. But with every long weekend coming they are the first one to take travel initiative, they check prices of the places with popular routes and trending places hence becomes potential users .

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ICP 3 (Travelling for regilous purpose): This group is not a regular transacter but yes they do appreciate the convenience & safety measures. They like to travel insured always and mostly travel in big group or family or with friends. They are potentially high on becoming the active user or loyal user if the experience with last travel was smooth & great. The adaniOne can become their first choice everytime they think ok travel.

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ICP 1 (Frequent Traveller ): Living in campus hostels or nearby apartments, these individuals have a limited budget, primarily from pocket money. Their options for spending are restricted. They are typically offer hunters. They will stick till the offer and rewards are benefiting their booking, these personas keep trying new things in order to be the opportunistic for every kind of offer. They can also plan journery basis best / economic priced journery or if they see any additional benefits.

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CAMPAIGN # 1

Strategy Title: "Ride & Relish"

Goal: To increase the repeat usage of buses and trains for travel by 20% over the next quarter.

Target ICP: Frequent travelers like Raj who prefer eco-friendly modes of transportation and enjoy the journey as much as the destination.

Pitch: "Experience the joy of travel with our comfortable and eco-friendly buses and trains. Relish the changing landscapes and meet new people on your way. Travel more, save more!

"Offer: "Earn points for every journey. The more you travel, the more points you earn! Redeem your points for discounts on future travels or exclusive offers.

"Channel to Promote: Social media platforms (for its wide reach and targeting capabilities), Email newsletters (for personalized communication), and In-App notifications (for immediate reach).

Frequency & Timing: Bi-weekly social media posts during peak travel booking times (i.e., weekends). Monthly email newsletters. In-app notifications whenever a new offer/point redemption is available.

Reason It Will Work: This campaign addresses our target ICP's preferences for eco-friendly travel and their love for the journey. The points system incentives repeat usage.

Metrics to Track: Number of repeat users, points redeemed, increase in bus and train bookings, customer feedback, and engagement rate on promotional channels.

CAMPAIGN # 2​

Strategy Title: Frequent Rider Program Goal: Increase regular usage by offering rewards Target ICP: Daily commuters Pitch: Earn points every time you travel, redeem for free rides Offer: Points for each ride

Channel to Promote: Email, In-app notifications

Frequency & Timing: Monthly updates on points

Reason It Will Work: People love earning rewards, incentives regular use

Metrics to Track: Number of sign-ups, points redeemed

CAMPAIGN # 3​

Strategy Title: Off-Peak Discounts

Goal: Increase ridership during non-peak hours

Target ICP: Flexible commuters, tourists

Pitch: Save money by traveling during off-peak hours Offer: Discounted fares during off-peak hours Channel to Promote: Email, Social media

Frequency & Timing: During non-peak hours

Reason It Will Work: Financial incentive to change travel time Metrics to Track: Ridership during off-peak hours

CAMPAIGN # 4​

Strategy Title: Group Travel Savings

Goal: Encourage group travel

Target ICP: Families, tourists, event attendees

Pitch: Save when you travel as a group

Offer: Discounted group rates

Channel to Promote: Email, Flyers at stations

Frequency & Timing: Ongoing Reason It Will Work: Makes group travel more affordable

Metrics to Track: Number of group tickets sold

CAMPAIGN # 5​

Strategy Title: Seamless Connectivity Campaign

Goal: Promote use of both buses and trains for a single journey

Target ICP: Long distance and inter-city commuters

Pitch: Make your journey seamless with our integrated bus and train services

Offer: Discounts on combined bus and train tickets

Channel to Promote: Email, In-app notifications

Frequency & Timing: Ongoing

Reason It Will Work: Provides a cost-effective and convenient solution for long-distance travel

Metrics to Track: Number of combined tickets sold

CAMPAIGN # 6​

Strategy Title: Weekend Getaways

Goal: Increase leisure travel on weekends

Target ICP: Families, Couples Pitch: Explore new cities with discounted weekend travel

Offer: Discounted weekend fares

Channel to Promote: Email, Social media

Frequency & Timing: Weekends

Reason It Will Work: Encourages leisure travel

Metrics to Track: Weekend ridership

CAMPAIGN # 7​

Strategy Title: Customer Loyalty Program

Goal: Reward long-term customers

Target ICP: Customers using services for over 1 year

Pitch: Thank you for your loyalty. Here's a reward.

Offer: Special discounts, priority seating

Channel to Promote: Email, App Frequency & Timing: Annually

Reason It Will Work: Makes customers feel valued

Metrics to Track: Number of customers availing the loyalty benefit

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CAMPAIGN # 8​

Strategy Title: Student Discount Program

Goal: Attract and retain young riders

Target ICP: Students

Pitch: Save on your daily commute with our special student discounts

Offer: Lowered fares for students Channel to Promote: Email, Social Media, Posters in schools/colleges

Frequency & Timing: During school/college term times

Reason It Will Work: Financial incentive for students who typically have lower personal income

Metrics to Track: Number of student tickets sold, increase in student ridership

CAMPAIGN # 9​

Strategy Title: Event Partnership Campaign

Goal: Increase ridership during local events

Target ICP: Event attendees

Pitch: Travel hassle-free to your favorite events

Offer: Discounted fares for event ticket holders

Channel to Promote: Email, Social media, Collaboration with event organizers

Frequency & Timing: During local events

Reason It Will Work: Convenient and cost-effective for event-goers

Metrics to Track: Ridership during event days, number of event-based tickets sold

CAMPAIGN # 10

Strategy Title: Corporate Partnership Program

Goal: Encourage daily commute via buses and trains

Target ICP: Working professionals Pitch: Make your daily commute more affordable with our corporate program

Offer: Corporate discounts for employees of partner companies

Channel to Promote: B2B Emails, Direct contact with HR departments Frequency & Timing: Annually

Reason It Will Work: Companies can offer it as a perk to employees, encouraging sustainable commute

Metrics to Track: Number of corporate partnerships, number of tickets sold under this program

CAMPAIGN # 11

Strategy Title: Senior Citizen Courtesy Campaign

Goal: Ensure comfortable travel for the elderly

Target ICP: Senior Citizens Pitch: Special seating and discounts for our senior riders

Offer: Discounted fares, reserved seating for senior citizens

Channel to Promote: Email, Flyers at stations, Radio announcements

Frequency & Timing: Ongoing

Reason It Will Work: Appreciates and caters to the needs of elderly passengers

Metrics to Track: Number of senior citizen tickets sold, feedback from senior passengers

CAMPAIGN # 12

Strategy Title: Eco-friendly Travel Campaign

Goal: Promote bus and train travel as a green alternative

Target ICP: Environmentally conscious individuals

Pitch: Help the environment while you commute

Offer: Highlight the environmental benefits of public transport

Channel to Promote: Email, Social Media, In-app notifications

Frequency & Timing: On World Environment Day, Earth Day etc.

Reason It Will Work: Appeals to the increasing eco-conscious sentiment among the public

Metrics to Track: Engagement with campaign material, changes in ridership following the campaign

CAMPAIGN # 13

Strategy Title: Referral Program Goal: Leverage satisfied customers to attract new riders

Target ICP: Existing customers

Pitch: Refer a friend and earn rewards

Offer: Rewards or discounts for each successful referral

Channel to Promote: Email, App

Frequency & Timing: Ongoing

Reason It Will Work: People trust recommendations from their friends

Metrics to Track: Number of referrals, number of new customers from referrals

THANKYOU FOR REACHING THIS FAR.... 😍

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